7 ways to create content that your audience actually wants
The key to success in content marketing is relevance. Your content needs to have a purpose and provide real value in order to earn your audience’s trust and keep them coming back for more. And creating content with a purpose means understanding what your customers really want — what’s important to them, what challenges they face, and what they expect from your product or service....
Mapping your content to the buyer’s journey
In order for your website content to drive action on your site and capture leads, it needs to speak to each user according to where they are in their decision-making process — a process that’s also known as the buyer’s journey....
5 common website mistakes that hurt your conversion rates
The way that people search for information and make decisions has changed. Assuming your website is properly optimized for search engines so that users can find you, visitors may arrive at your site knowing nothing about you or your business. Sites that make these mistakes likely aren’t providing a good user experience or getting the conversion rates the company needs to generate qualified leads....