Inbound marketing strategist, web developer, SEO consultant
20+ years digital marketing experience
I specialize in web development and marketing strategy for small businesses, authors, therapists, and entrepreneurs
With a background in writing and numerous certifications in digital marketing, I am uniquely positioned to help business owners generate organic traffic and leads by developing user-optimized websites and content that provides value.
Areas of expertise
Web development, search engine optimization (SEO), user experience (UX), lead generation & nurturing, conversion optimization, email marketing, social media, UGC
Certifications
Industry experience
Publishing, book marketing, psychotherapy, nutrition, medical weight loss, bariatric surgery, direct-to-consumer genetic testing, cosmetic and plastic surgery, healthcare, fitness, obstetrics and gynecology, hormone replacement therapy, dentistry and oral surgery
Education
Notable achievements
Work Experience
I've been working on websites since 2006. My marketing career goes back even farther. In my roles on marketing teams and at marketing agencies, I have been responsible for driving content strategy, lead-generation and lead-nurturing initiatives, and conversion optimization.
Encompass Creative / 2016 – present
My work in digital marketing has included web development, SEO, marketing strategy, social media management, and writing for prominent health and wellness websites.
I specialize in WordPress website development for small businesses and entrepreneurs, including authors and therapist. I also offer managed WordPress hosting on Cloudways, offering a high-performance cloud server with 24/7 monitoring, daily backups, and quick scalability.
Bigshot Inbound / 2011-2016
As the Director of Content, I oversaw content strategy for this platinum-level HubSpot partner agency. This included working closely with the development, design, and account service teams to develop site architecture, wireframes, personas, branding, site content, and overall inbound strategy. Duties also included developing lead-nurturing workflows, identifying content for each stage of the buyer’s journey, leading CRO and SEO tactics, and ensuring that all deliverables meet best practices for UX and inbound marketing.
Bigshot Inbound was acquired by SalesHub in 2016.
HNTB Federal Services / 2009-2010
Developed and edited documentation, including software user manuals, internet help files, training manuals, and articles for military publications.
Park University Enterprises / 2005-2009
Managed content across all marketing channels, including catalogs, brochures, flyers, e-mail campaigns, and other publications. I also took on many Web development tasks, including performing regular Web updates, implementing SEO initiatives, and participating in Web usability improvement projects.