When I first began working with Pixie Cup in November of 2019, they had an extensive library of blog content, but none of it had been optimized for search. I began optimizing their existing blog content and their core site pages, helped QA a site redesign, developed additional blog content, trained other team members on SEO best practices, and helped build and optimize a new e-commerce store in Shopify. I also created some very successful lead generation initiatives, including a menstrual cup quiz and a Shopify coupon wheel.

After one year of working with Pixie Cup, average monthly sessions had increased from 7,000 to 30,000, and by April of 2021, monthly sessions were over 60,000.